ТВ реклама TV Cinema The Surprise
Brand: Interac Media: TV Category: Finance Agency: Zulu Alpha Kilo Chief Creative Officer: Zak Mroueh Executive Creative Director: Allen Oke Art Director: Fiorella Martinez Writer: Jacob Pacey Agency Producer: Tara Handley Account Team: Rob Feightner, Laura Robinson, Winnie Hsiao Strategy Team: Heidi Philip, Emma Brooks Client (Company): Interac Association Clients: Andrea Danovitch, Leslie Vera, Lauren McKay Production House: OPC Director: Tomas Mankovsky Production House Producer: Ian Webb Director of Photography: Steve Annis Casting Director: Shasta Lutz Video Post Facility / Editing Company: Saints Editor: Ross Burchall Compositor / Online: Alter Ego Colourist/Transfer: Tricia Hagoriles Audio Post Facility/Music House: Eggplant Audio Director: Adam Damelin Producer: Nicola Treadgold Engineer: Brad Tigwell Song: Bahamas “Lost in the Light” Media Agency: Media Experts Media Agency Planner: Richard Ivey, Phil Borisenko, Jenna Bendavid, Daniel Mak, Josee Thibault The story follows a young boy who works hard to earn himself enough money to buy a puppy. Bringing his new piggy-bank with him every step of the way, the boy washes cars, paints garages, and even keeps the proceeds from a lost tooth. Struggling with credit card debt and the effects it has on his own relationship, the boy’s Father reflects on his own payment behaviours after watching his son learn the value of paying with his own money. “We’re never too old to learn,” says Zak Mroueh, Chief Creative Officer & Founder of Zulu Alpha Kilo. “We want Canadians who watch #TheSurprise to see that life is truly better when you use your own money." The video will primarily live online with a 360 campaign directing Canadians to watch the film. This will include a 90 second version of the story playing in theatres across the country, in-theatre movie posters, digital, social and two 15 second teaser spots. The creative and strategic platform encouraging Canadians to use their own money with Interac® Debit is going into its third year in the market. It was recently awarded locally with a Silver and Bronze at the 2016 Cassie‘s and has been shortlisted for this year’s Effie Awards.
Цялата реклама: ТВ реклама TV Cinema The Surprise